5 digital marketing trends that will impact regional businesses in 2021
1. Regional Businesses can still benefit from paid advertising, but SEO is the best long term strategy
In most parts of the world, paid search is becoming increasingly competitive with cost-per-click rates in the hundreds of dollars. Luckily in regional Australia the market is far from crowded and so we can enjoy only paying a few cents per click on ads that are reaching thousands of eyes.
The long term online advertising plan for every business needs to be Search Engine Optimisation (SEO). This means optimising your web page to be appealing to the likes of Google, so that it shows up at the top of search results when a relevant term is searched.
SEO can take a long time to yield results – often several months – and the process can seem like black magic, but it is worth it with 32.5% of all traffic going to the first google search result, with traffic rates diminishing in correlation with the page rank.
2. Social media will continue to be great for brand awareness, but Google is where customers will go when they are ready to buy
Social media sites such as Facebook are fantastic for growing your company’s brand. A business Facebook page can be set up in just a few minutes and your content shared organically across personal networks and community groups.